Social Media & Web Design for Scottish and Irish Brands.

Hi, I’m Victoria — a social media strategist and photographer based between Scotland and Ireland.
I help hotels, restaurants, and lifestyle brands grow their reach and bookings through creative storytelling, powerful visuals, and consistent social strategy.

Who We Are​​

We’re Victoria and Scott — the team behind The Aye Life and Celt & Coast. For over seven years, we’ve helped brands across Scotland and Ireland grow their online presence through creative social media, content, and websites that actually convert. From boutique hotels to major destinations, we bring strategy, storytelling, and a personal touch to every project.

Social Media Management

Strategy, posting, engagement & analytics — we grow your online community while you focus on your business.
Perfect for hotels, restaurants, and lifestyle brands looking for steady growth and better engagement.

Content Creation

From photography to video reels, we create content that tells your brand’s story and stops the scroll.
Every shoot is built around your goals — from brand awareness to bookings.

Web Design & Development

From TEDx and shopping centres to boutique hotels and lifestyle brands, we design and build WordPress websites that convert visitors into customers.
Our work has helped local businesses reach millions of people across social media — growing engagement, bookings, and awareness. Here’s a few of the brilliant brands we’ve worked with: